Original Additions

Beauty care products

www.originaladditions.com

Mobeus Equity Partners sold its investment in Original Additions, a leading beauty accessories business, in July 2011. 

ORIGINAL DEAL

Mobeus supported a £10m MBO from private ownership in 2004, co-investing with Barclays Ventures.

IMPACT

Revenues more than doubled over the investment period, growing to over £30m. The company developed a presence in over 30 international markets and became the owner of one of the leading nail care and eyelash brands in Europe.

SALE

The Company was sold in a secondary buyout to LDC for an undisclosed but significant sum.

MOBEUS RETURNS

The investment generated a return to Mobeus of 4.2x money and an IRR of 43%.

Information

Mike Walker
Sector:
Consumer Products
Type:
Management Buyout
Status:
Realised
Date:
July 2011
Value:
£30m
Leader:
Mike Walker