Beauty care products
Mobeus Equity Partners sold its investment in Original Additions, a leading beauty accessories business, in July 2011.
Mobeus supported a £10m MBO from private ownership in 2004, co-investing with Barclays Ventures.
Revenues more than doubled over the investment period, growing to over £30m. The company developed a presence in over 30 international markets and became the owner of one of the leading nail care and eyelash brands in Europe.
The Company was sold in a secondary buyout to LDC for an undisclosed but significant sum.
The investment generated a return to Mobeus of 4.2x money and an IRR of 43%.
- Consumer Products
- Management Buyout
- July 2011
- Mike Walker