Online marketplace that champions finding the right at-home care for elderly people
Mobeus Equity Partners has led a £3.8 million funding round for SuperCarers, an online platform that’s addressing the acute UK care crisis.
SuperCarers connects people seeking at-home care with experienced, independent carers.
The UK’s elderly population is growing; the number of over-65s in the UK is expected to rise from 11.7 million in 2016 to 15.2 million in 2030. This growth in the elderly population is causing increased demand for care services. Some local authorities are struggling to keep up with increasingly costly and complex care needs, leaving many elderly people without the critical assistance required to keep living in their homes.
SuperCarers provides a personalised matching process between carers and care-seekers that tailors care to the requirements of the individual. The platform enables transparent charging and communication, and efficient care scheduling.
Mobeus provided £2.1 million of development capital, alongside other investors, including JamJar Investments and Seneca Partners.
Having established an excellent reputation, SuperCarers will use the additional funding to drive customer numbers through marketing, developing its technology and recruiting a larger team to support growth.
The deal was led for Mobeus by Amit Hindocha, who has joined the board. SuperCarers was co-founded in 2014 by brothers Adam Pike (Chief Executive Officer) and Daniel Pike (Chief Commercial Officer), after they struggled to source quality and consistent care for their grandmother, forcing their mother to become a full time carer herself.
The business has a heavyweight advisory board that includes Alan Rosenbach (former Strategy Director at the Care Quality Commission) and Paul Burstow (former Minister for State for Care Services).
- Growth Capital
- March 2018
- Amit Hindocha